News

Taking up space!

Taking up space!

Plus-size people need to take up space and stop being left out of photos.

 

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As Seen In VIVA - Tayloring

As Seen In VIVA - Tayloring

Where To Shop For Plus-Size Tailored Clothes, With Tips From The People Who Tailor Th...
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Traveling FAT

Traveling FAT

I thought I would talk about traveling in my size 24 body. What I do to make space for ...
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Viva Magazine - Plus Size

Viva Magazine - Plus Size

What have you noticed in your career as a plus-size fashion designer? Shopping and fash...
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Plus Size @ NZ Fashion Week

New Zealand Fashion Week Profile: LalA Lost And Led Astray The second designer Sans ...
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Sarah-Jane Duff from Lost and Led Astray on why plus size fashion matters

Sarah-Jane Duff from Lost and Led Astray on why plus size fashion matters

Sarah-Jane Duff from Lost and Led Astray on why plus size fashion matters JUNE 11, 202...
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Custom Orders

Custom Orders

We proudly make the majority of our ranges in Aotearoa, which means there's plenty of o...
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Fashion NZ featuring Lost and Led Astray

Fashion NZ featuring Lost and Led Astray

Thank you so much Fashion NZ for the write up on new season.   https://fashionz.co.nz/l...
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Ethical Style Hunter interviewed me about plus size fashion, FAT Yoga and more!

Ethical Style Hunter interviewed me about plus size fashion, FAT Yoga and more!

Ethical Style Hunter interviewed me about plus-size fashion, FAT Yoga and more!

Posted on 09 April 2019

My very good friends at Ethical Style Hunter interviewed me. It is an honour to be given this opportunity within their space. 

Asking all the questions from business ethics, sustainability and the viability of transparency, we discuss plus-size fashion and why I prefer to use the word FAT and Fat'shion over "curvy fashion" and “plus size”. 

We talk about the politics of bodies and plus-size women's fashion and my baby, Fat Yoga NZ.

Have a read here:

https://www.ethicalstylehunter.com/journal/lost-and-led-astray

SJ x

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Plus Size Fashion in K Road

Plus Size Fashion in K Road

The K Road Business Association wrote a lovely article about the opening of the LaLA studio / store on Karanghape Rd
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FAT YOGA feature on TVNZ Seven Sharp

FAT YOGA feature on TVNZ Seven Sharp

FAT YOGA featured on TVNZ Seven Sharp

Posted on 26 October 2017

FAT YOGA is a side project started in January 2017. Being in the world of plus-size fashion, you gain a lot of empathy for the customer and the space in which plus-size people fit in this world.

I also have a fat body and wanted to start yoga... I knew I needed it for my brain.

Fat Yoga is a safe place for to enjoy your body and calm your mind.  It’s been a dream come true creating this community.

https://www.tvnz.co.nz/one-news/new-zealand/watch-im-fat-and-fabulous-yoga-class-designed-large-kiwis-proves-smash-hit

 

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Women's Day features FAT YOGA

Women's Day features FAT YOGA

FAT YOGA was featured by the Women's Day Magazine and the Now To Love blog
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Beautiful Black talks to me about Lost and Led Astray at NZFW

Beautiful Black talks to me about Lost and Led Astray at NZFW

Beautiful Black talks to me about Lost and Led Astray at NZFW
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LaLA [Lost and Led Astray] at New Zealand Fashion Week

LaLA [Lost and Led Astray] at New Zealand Fashion Week

We created a video to illustrate the body the idea of flesh and the movement of the body as part of our display at NZ Fashion Week.
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FashioNZ Style File feature on LaLA

FashioNZ Style File feature on LaLA

LaLA in Fashion NZ interview where I share more about me, my journey and my obsession with cheese.
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Who Is Jase features Lost and Led Astray

Who Is Jase features Lost and Led Astray

Who Is Jase features Lost and Led Astray
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Plus-size women are worthy of designer fashion

Plus-size women are worthy of designer fashion

Back in Febuary I was asked to submit my thoughts to Stuff.co.nz on the niche area of the fashion industry, PLUS SIZE.  
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