About

[Lost and Led Astray] = Fat'shion Made in Aotearoa.
Established for the next generation, LaLA breaks through perceptions that separate design-driven fashion and plus-size women.

LaLA encompasses fluid and feminine shapes, rendered in dark layers, to create timeless looks that focus on silhouette, cut and texture. The range is designed to be mixed and layered to allow movement and to introduce an often dramatic feel to the designer's effortless, layered, black, aesthetic. LaLa also loves colour!


Designer Sarah-Jane Duff has 7 years' experience in the niche market of plus-size fashion. Her struggle to find garments that fit her aesthetic, as well as her body, led to the creation of the label in 2014.

With pride LaLA is manufactured in New Zealand [Aotearoa], The garments are executed in natural and/or eco-conscious fibres, with quality finishing. LaLA is committed to working with supplier, manufactures in a fair and equal way.   

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